2024
Company founded
Joy Blankets came to life in borrowed time after bedtime routines, in late hours, in the moments most people don’t see. It wasn’t just about creating something beautiful, but something meaningful.
2025
First product launch
After a year spent getting the details just right — eco-friendly 100% recycled materials, an ultra-soft shed-free texture, and coastal-inspired colors — we introduced Joy Blankets to the market and were met with an overwhelmingly positive response.
2026
Brooke Burke x Joy Blankets
We're so excited to officially partner with Brooke Burke — a collaboration rooted in our mission to spread warmth, connection, and joy. Together, we're thrilled to bring Joy Blankets into homes everywhere, celebrating elevated comfort and the beauty of slowing down.